The idea for this Social Entrepreneurship project was birthed following the presentation of a workshop “Understanding the Power of Choice” to a group of Eastern Cape leaders in King Williamstown.   They, in turn, introduced us to other community leaders all of whom expressed deep concern for our country and a heartfelt desire to do something meaningful and practical about the social instability and increased civic unrest currently experienced in the Eastern Cape and nation-wide.


These conversations give rise to FutureLink Now’s lead training programme, Unlocking Potential through the Power of Choice. It promotes leadership, economic sustainability, civic responsibility, good governance and personal mastery. This programme benefits business, the public sector and the community at large. It contributes to building a sustainable and prosperous nation.




We believe that the quality of our relationships determine our happiness, our success and our future. We recognise that leadership, social change and governance are in essence relationships and that self mastery is the foundation.

As facilitators of adult learning and leadership effectiveness, our commitment is not only to impart cutting edge, 21st century knowledge and thinking skills but also to optimize relationships.

We put our vision into practice by building inclusive partnerships with business, the public sector and community based organizations.  This way we help to co-create a future we all want to be part of.




Central to this project is our desire to play our part as nation builders.

As such our team is non-partisan and respectful of the country’s multi religious and multicultural nature.

We strive to be role models and influencers of the greater good i.e. principled leaders.

Given that we are entrusted with social development funding, this project is managed in a transparent way. Our financials are externally audited and available for perusal on request.




Jean Mathews Wildervanck is the proprietor and lead consultant of FutureLink Now, which she co-founded in 1997. Her expertise areas are team building, leadership and personal mastery, emotional and cultural intelligence. She is drawn to explore the new field of Conscious Business now rooting across the world. Jean is a contractual lecturer at the NMMU Business School and has also taught at Rhodes University and the University of Limpopo.

FutureLink Now’s Social Entrepreneurship project brings together a team of facilitators committed to social development in our region. Each team member brings a particular set of skills allowing us to offer a wide range of training products in accordance with the varied needs of the business, community and civic leaders.

Margo Bastos, an academic and business person, strives to live consciously. A long time student of the works of Joseph Campbell, Jean Houston, James Hillman and Jean Shinoda Bolen, Margo looks at life through the lens of story and myth as these archetypal tales show us ‘the way out’ of our current difficult situations. She lectured for many years at UCT before moving to the Eastern Cape in 2003 and founding Blue Anchor Real Estates.

Gisela Brauer has a passion for empowering people. She has worked for big industry in South Africa and Germany and has many years entrepreneurial experience in the hospitality industry. An ardent student of Glasser’s Choice Theory, she would like to play this knowledge forward. Gisela is also our marketing and social media person.

Annette Neuschafer originally trained towards becoming a teacher but then pursued the business route and found herself working for and then owning a family business in the pharmaceutical sector. She is a community worker at heart having worked many years at Lifeline and facilitates an internationally recognized course in bereavement counselling.

Jean Stedman recently retired as an HR Consultant in the banking sector.  While she worked in all areas in HR, in later years she specialised in recruitment and was responsible for the successful sourcing and placement of specialists and senior managers for a vast geographical area.  Her primary interest has, however, always been in learning and development; she is passionate about helping people develop to be the very best that they can be.

António Bastos is an electrical engineer with 29 years work experience in the Medical Imaging field, his expertise being in electro-magnetic energy and computers. He witnessed how energy is changed from one form into another and understood that everything in this universe is energy, including our thoughts and feelings. This led António to develop a set of thinking skills that help us correct the mind, create positive attitudes which in turn create happy individuals with high self-confidence and productivity.




We have products designed for organizations and businesses as well as ones specifically aimed at helping marginalised communities.






This training programme teaches the thinking skills central to decision making, problem solving, leadership and governance at a collective and individual level.

These thinking skills impact personal responsibility and promote the sense of being able to determine one’s destiny, individually and collectively.

It is in the interest of all people and all sectors of society – employers, employees, the partly employed, the unemployed, the marginalised and vulnerable.




By the end of this half day workshop delegates will be able to apply the following essential thinking skills in all areas of life:

  1. The Power of Choice - Understanding its philosophic foundation of Free Will, creativity and the ability to shape one’s own destiny. This first principle of individual thought has enormous consequences for workplaces and society in general.
  2. Personal responsibility – Adulthood is all about decision making, knowing how best to correct mistakes and solve problems.
  3. Economic responsibility – Employers and employees consider the thinking skills that produce win-win relationships to ensure the economic viability of our region.
  4. Civic responsibility – We brainstorms what is needed to create a future we all want to be part of.
  5. Toward nation building – We consider ways to put these principles into practice in the service of healing our nation and building a prosperous future.


Duration: 4 hours, negotiable            


Venue: on site or another venue of your choice or at our training venue in Walmer


Cost: To be announced            




For every programme presented to a paying client, a programme will be made available free of charge to leaders of communities and organizations unable to pay for their own training and development.  Businesses will receive written confirmation and supporting documentation to be used as support for their SED claims on the B-BBEE Scorecard.

We thus aim to reach:

  • Economically active persons, irrespective of the level, from CEO to shop floor operator and administrative clerk, knowing that they will see a return on this investment.
  • Community leaders in disadvantaged and low income areas committed to improving the lives of the people they serve. Post graduate students and unemployed graduates may also be trained in the art of facilitation, going on to become community workers themselves.

We believe the leaders of these two sectors of society greatly influence the well-being of our nation.



More Programmes aimed at Business, Public Sector and Community Leaders




Entrepreneurship: A Hero’s Journey 

Facilitator: Margo Bastos


Business tells the story of our entrepreneurial adventures. How we frame our respective stories influences its meaning and how we respond to it. Learn how your story fits within the context of the bigger story. Knowing the “roadmap” gives encouragement, insight and inspiration.

Positive Minds Create Happy Workplaces    

Facilitator: António Bastos



This workshop corrects the pessimistic and negative attitudes preventing individuals from being motivated and highly productive members of an organisation.

It teaches delegates mental and communication skills essential for creating a harmonious and productive workplace.








Being an Emotionally Intelligent Community Leader          

Facilitator: Jean Wildervanck

Serving a community as their leader demands EQ par excellence. Learn how to manage strong emotions – your own and those of others - and build relationships that last.

Pastoral Care of Families 

Facilitator: Jean Wildervanck

What is meant when we say ‘family’; the balance of give and take; the importance of love, loyalty and legacy.

Business Plan Essentials 

Facilitator: António Bastos


Are you planning to put your business idea into practise? Or have you already taken that step and are struggling with some of the complexities? By participating in this workshop you will understand the importance and how to put together a business plan.


Interview Skills  

Facilitator: Jean Stedman


How to conduct a successful interview

How to ace that job interview


Building a Positive Personal Brand 

Facilitator: Jean Stedman

Working with what you already have to be the best that you can be


Pastoral Care – Facilitating Grief Recovery 

Facilitator: Annette Neuschafer


Leaders are often custodians of community life, also its grief. You need to know how to respond empathically but also help people to move on.





SOCIAL ENTREPRENEURSHIP lies at the heart of this project. For every programme presented to a paying client, a programme will be made available free of charge to leaders of communities and organizations unable to pay for their own training and development.


What is Social Entrepreneurship?

Social Entrepreneurship is built on a deep understanding of the principle of win-win relationships; it draws on private sector business techniques i.e. the efficiencies of supply and demand, but rather than being profit driven, its motive and pay-out is social upliftment and transformation.

Generally, the aims of social entrepreneurship are poverty alleviation, closing the gap between the perceived have’s and have nots and working toward a more just, transparent and equitable society.

Such high ideals require social innovation and an entrepreneurial spirit i.e. socio-economic development projects are self-sustaining and show a measurable return for those investing in it.

This particular venture, where the products are essentially education, training and development (ETD) ones, is all about empowering people in general and leaders in particular with thinking skills regarding conscious choice. 


Social Entrepreneurship is all about Partnerships

Our training programmes bring together three groups of people:

  • FutureLink Now facilitates, co-ordinates and administers training workshops. We are the custodian of the training material.
  • The NMBay Business Community who ‘buy’ the training product. For them there is a measurable ROI; our ‘clients’ see returns in terms of performance, accountability and the problem solving ability of all who attend the training.
  • Community leaders are upskilled making social innovation a possibility. They and the communities they serve are empowered to become more resourceful and self-sustaining.




There are many very worthy players in the Education, Training and Development (ETD) field and we are one of them!


The Competition

Other players in the Social Entrepreneurship and Social Development field are:



Services Offered




They also offer leadership training


BEE L1, could be a collaborator

Similar to the Hope Factory

Partners for Possibility


Focussed on Schools

Teach principals leadership

Operates mostly in Gauteng & Western Cape





Facilitates interface between Government, labour, business, NGOs and rural development


Possible collaborator

HO in East London

CEO: Andrew Murray

Bertha Institute, UCT GSB


Social innovation and Entrepreneurship expertise

Possible resource

HO in Cape Town

Propella Incubator 


NMMU and IDC initiative supporting innovation

Could be a resource we can liaise with.




Our Unique Value

Our products and business model is unique.

The combined experience and wisdom of our team and our commitment to a shared vision. FutureLink Now strives to play our part in building a positive South Africa.


Our distinctly social entrepreneurship project serves two very different sectors of society; both are very influential and are ultimately interdependent. They are:

  • Economically active persons, irrespective of the level (from CEO to shop floor operator and administrative clerk), need to be committed to put into practice and play forward First Principle Thinking, in the interest of themselves and the company.
  • Community leaders in disadvantaged and low income areas can choose from a number of programmes with the aim to better equip them to counsel and guide people in their respective communities. Post graduate students and unemployed graduates may also be trained in the art of facilitation, going on to become community workers themselves.


SWOT Analysis





The intentions, knowledge and skills of the team are sound and trusted.The opportunity to liaise with other community role players.



We are in uncharted waters as this business model is new and the process is innovative.



Offering training to Exempt Micro Enterprises, Qualifying Small Enterprises and to big business in a way that meets their SED and B-BBEE requirements.


Our intellectual property: the training material can easily be copied. Copyright and date of publication should appear at the bottom of all training material.  





The diagram shows the main steps we are following in developing this SED project.


STEP ONE:  Market Research and Product Development

  • Brainstorm with FutureLink Now’s 104 Open Learning Community
  • Cleric and Civil leaders from the Northern Areas
  • Development network with Thought Leaders from various walks of life.


STEP TWO:  Forming the FutureLink Team & writing our Business Plan

Main Purpose – to put the necessary structure in place to support this venture

Governance – legal founding, finances, administration & accreditation


  • Ensure the financial viability of the programme
  • Establish legal framework so that industry can claim SED, BBBEE and CSR returns.
  • Establish right relationships with beneficiaries in terms of the above
  • Ensure the quality of the training programmes meets industry requirements


STEP THREE: Launching our lead training product - Unlocking potential through the Power of Choice

Do free presentation at Nelson Mandela Bay Business Chamber

  • Interested persons experiencing the essence of the programme first-hand.
  • Invite interested persons who may want to support the programme financially and organisationally going forward.



For every training programme presented to industry (money is earned), training programmes aimed at upskilling leaders from disadvantaged communities, will be presented to them.  These leaders will have a variety of leadership, personal mastery and family care programmes to choose from.   Appendix A outlines our team of facilitators and the workshops on offer to non- paying leaders from marginalized communities.




The costing of the workshops is available on request.




We are asking you to invest in the development of your leadership team and staff by purchasing one of the workshops we have on offer.




You will receive effective, affordable, time conscious training programmes that show a definite return on investment as well as documentation to support your SED claims on the B-BBEE Scorecard.